Monday, December 15, 2014

Sumadhura Infracon Pvt.Ltd. , the 3D approach- Dedication, determination and deliverance.

A decade and
a half ago, this diminutive unassuming man started his building sojourn from Hyderabad , giving to the city beautiful and affordable dwellings . With nerves of steel, Mr. Madhusudhan. G has grown from strength to strength and overcome all odds and conquered the twin city of Secunderabad. He then moved to Bangalore , a city that was growing by leaps and bounds , a burgeoning real estate market  welcoming him with open arms. The corner stones of the successful growth story of Sumadhura Infracon Pvt. Ltd. , a company that is nurtured by this dynamic builder , are quality, pricing and punctuality of deliverance. Emphasis on after sale , a very rare commodity even with the top reputed builders these days, Sumadhura’s hallmark has been customer satisfaction.
 Quality is personified in each and every minute detail starting from the super structure which is
RCC Framed structure with Seismic compliance as per IS code, and using autoclaved aerated concrete (AAC} block masonry walls. There is a stamp of quality in doors, windows, flooring tiles, kitchen sinks, granite tops, plumbing and electrical accessories and pipelines . The main door stands out unique with imported wooden frames and designer shutters which commands an air of luxury. The balconies are airy and the flooring is vitrified and the common areas boast of many open to sky courtyards which lets the gleaming sun in adding beauty to the remarkable landscapes. A rationalized cost structure has enabled the company to give houses at affordable prices and is indeed a good value of money. But what is remarkable is the prompt delivery of the finished product with all amenities and this punctuality is commendable. Normally projects are delayed way beyond the grace period with the builders citing dime a dozen reasons for the inordinate delay which causes a indirect hike in the final cost on the customer. On this front there has never been a lacunae and all completed projects bear testimony to that fact.
The skyline in Bangalore’s Whitefield/ Marthahalli/Hoodi/Mahadevapura  belt is dominated by Sumadhura and with the prestigious CREDAI rating under their belt they have grown in stature and size, but all the same remain committed to the ethics of building business. They have also been featured in the NDTV news channel in their prime property programme. The best compliments one can receive is undoubtedly from the satisfied purchasers but to be showered encomiums by competitors speaks volumes of their work. I had the opportunity to talk to Mr.Tony, who heads Aratt homes and one who is in similar stature. He was liberal in praises for his counterpart for his 3 Ds - dedication, determination and deliverance. However, he hastened to add that Mr. Madhusudhan was stereotyped and not experimenting with new and innovative ideas and high rises. Maybe to prove him wrong, Sumadhura has veered off the beaten track and ventured into sleek and tall buildings with newer structural designs and even into commercial spaces.
Survival in this highly competitive market is driven by various forces such as Government byelaws, mandatory approvals from umpteen authorities, finance from institutions, purchasing power of people, acquisition of lands , the rule of the land mafia, intense competition and above all the ever rising factors of production especially land , labour and capital. Also the finished product needs to be packaged and positioned well to lure the purchaser. Marketing plays a very important role, right from the attractive glossy brochures to the actual finished structure which turns many a dream into “reality”! Good structural engineers, design architects, landscape architects, varied floor plans, useful and attractive amenities, location and accessibility to easy finance are some of the building blocks on which Sumadhura has built its empire on. Customers nowadays, are demanding and much more knowledgeable in the world of documents and legal processes involved. They are well versed in important aspects of owning such as Commencement certificate, Occupancy certificate and the like and stress on these with a vengeance. The builder has to be on his toes and never take chances with the documents and approvals. On this front Sumadhura Infracon pvt. Ltd.has learnt the lesson the hard way and has emerged stronger with better values. The transition from BDA to BBMP in the early years of the turn of this century was a trying period for the real estate sector with newer and stringent regulations and some of the optional approvals becoming mandatory.
Some of the noteworthy projects needing a mention here are Sumadhura Anandam, Sawan, Mathushree, Sandoval, Serene, Akash which have all been well received in terms of the values and traditions they stand for. The projects in the pipeline are Silver ripples, Madhuram, Sankalpam, Shikharam, Srinivasam, Vasantham and Anantham . The soon to be launched Essenza off Hosur road is an architectural marvel in itself.
As Albert Einstein said on success
‘Try not to become a man of success, but rather try to become a man of value’ and this is precisely what Sumadhura stands for and any purchaser or prospective customer can directly talk to the man at the helm Mr. Madhusudhan himself and nothing in life becomes real until is experienced!

 A feature by Sunita Ramaswamy.

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