Thursday, February 27, 2014

  YENNES INFOTECH – A bestseller in the making.
When I stepped into the posh interiors of # 1 , Gokul arcade, a smart front officer warmly welcomed me assuming to be a prospective client. I stammered, stuttered and mumbled “Bharati”. She was a little taken aback at a stranger addressing her boss by the first name and that too without the customary prefix. Soon, I realised and said a little bit more boldly “I want to meet your director”.
    “Do you  have an appointment ma’am?” she asked me, gently flipping through the appointment ledger and scanning her eyes over the system
   I said – “She’s expecting me, tell her it’s Sunita.”
   In a jiffy, the tall vivacious director of Yennes Infotec (P) ltd , Bharati Saravanan strode into the reception lobby and I was mesmerized for a moment – here she was, my childhood buddy, in flesh and blood, reunited after so many years... ‘tomboy’ lass of yesteryears with whom I have spent the maximum time of my growing up years.
  I stifled a shout of excitement as scores of employees were neck deep in work. We hugged and she escorted me to her well kept, neat cubicle and I sat snugly admiring her directorial skills – orders flying, crisp and clear to her well groomed staff keeping a tab on the updates, pleasantly answering her clients for support, sales and service. I felt immensely proud of her and watched the lady in action as my mind traversed to the years of struggle she might have encountered on her way to stardom. Working shoulder to shoulder with her enterprising husband Mr.N.Saravanan, putting her resources of commerce, communication and class to excellent use, they toiled night and day. I am reminded of Sir Winston Churchill’s famous words “ Success consists of going from failure to failure without loss of enthusiasm” and the Yennes family never waned in their devotion and passion.
   As Yennes Infotec (P) Ltd celebrates two decades of business in Tally, I deem it a proud privilege to bask in their glory. Overcoming hurdles, barriers, obstacles are indeed part and parcel of growing up for an enterprise and patience, persistence and perseverance is an unbeatable combination for success.
  There are many yardsticks for measuring success, the prosperous termination of objectives and desires and undoubtedly topping the indices is a rosy balance sheet. The availability and quality of products and services, years of putting in valuable service, the number of employees on the roll call, their satisfaction and rewards, and so on, but prime among them is customer goodwill and appeasement! Yennes , over the years has committed itself to this motto and scaled every peak to make their customers “kings”! Innovation is the modern day mantra for success while at the same time retaining its originality and purpose . To prosper and flourish , in a highly competitive environment , one has to keep repositioning and reorienting itself to the ever changing world and its demands. Success is therefore an offshoot of adaptability and customising by conforming to set standards leading to change and metamorphosis! The key to staying alive and keeping the head well above the water is without doubt “customising solutions” in accordance with the clientele requirements and Yennes has done just that and each time raised its bar to unmatched levels.

      As Yennes Infotec (P) ltd strives towards excellence, moving from one milestone to another, achieving more laurels and accolades and expanding their business territory, I extend my hearty good wishes to the enterprising couple Saravanan and Bharati and the entire cast and crew to thrive and triumph and become a “bestseller”!

                                         Sunita Ramaswamy

Thursday, February 13, 2014

This is an entry for 

 "WINNING for India Today Conclave 2014" please see the full details at

                  Veni, vidi, vici

The conqueror and the vanquished
                                   Powerful and meek
                                      Master and subordinate
                                             Leader and follower
Yes, a winner and a loser!

Winning is awe inspiring, a way of life for others to emulate, overtake and become numero uno . Testimony to this theory are the numerous triumphant achievers in every walk of life, across a huge spectrum giving joy to themselves as well as pride to a nation.
The Indian Army ‘capturing’ the Drass peak
-    A moment of glory for the proud patriotic soul
The Indian cricket team ‘holding aloft’ the world cup
-    A dream come true for the cricket crazy nation
The brilliant odyssey to the red planet
-    Scientists at ISRO attain eminence
The World’s richest man  is an Indian ‘earning’ a net worth of over...
-    An Indian businessman at the very top makes us go gaga
The sensex breaching the ........ index mark
-    It’s a bull run and ‘sweeping the boards’’ are the investors
Sir C.V. Raman having a Noble ‘effect’
-    An accomplishment that is unparalleled
Mozart of Madras treating us at the Grammy’s
           -it is indeed music to the ears!
Oscar nights dominated by Bollywood
          -‘accomplishing’ the impossible are our actors
Mary Kom’s knock out punch
-    An Olympic medal ‘catch’
Arundhati Roy , the Booker prize awardee
-    ‘coming away’ with top honours
And so the list goes on and on.....umpteen instances of heroes and heroines who emerged victorious with sheer grit, determination and perseverance.“Winning” , undoubtedly is a conquest , an accomplishment of the best in any field  , a first in this mad race for supremacy , so how about  venturing into another dimension with a human touch, a competition where there are only winners and no losers?

          Love, friendship and relationship that bonds us eternally with no greed, avarice or heartburn, a triumph that does not pip anyone at the post or beat anyone hollow ,but on the contrary makes us, the mortal beings richer ,satisfied and contented.

      Ours was an arranged marriage , the traditional one routed through horoscopes and boy meeting girl sequence . A heart to heart talk followed in the midst of anxious and peering parents . In a matter of few palpable minutes, we had “won” each other’s hearts and the candid conversation led to the opening of a profound partnership , in progress , for life, accompanied by joys and sorrows like in an orchestra! Days and nights of sharing, giving and taking was a game on a level playing field with no vendetta or vengeance , supremacy or one upmanship. When my mother in law to be, patted my hand, I had “conquered” a sense of belongingness in the new family and she had “earned” another daughter! Along with this, came a plethora of relatives in the form of sisters, brothers, cousins, aunts, uncles, grandmas and grandpas, each one of them unique in their own sweet way, the package was one heaven of a deal and worth every magical moment. Functions within the extended family were filled with gaiety and exuberance unmatched in any field or activity!

    My colleague at the work place was an epitome of composure, timidity and sensitivity , paradoxical to the bold, flamboyant and extrovert me , proving beyond doubt the postulate that opposite poles attract! We were in perfect harmony , never crossing swords, working in tandem , helpful and appreciative of each other’s successes. A rapport that grew by leaps and bounds ,fetching enormous levels of profitability and productivity that no blue chip can boast of!

    A sea of humanity as I entered the portals of the University, in a flash, breaking the ice ,were two birds but of different feathers  flocking together  as if they knew each other for ages. Only that they were total strangers a couple of minutes ago, yes , strangers are indeed  friends whom we are yet to meet!  We became ruthless friends for life and the adhesive of bonhomie brought us joy, happiness and a host of other emotions that energized our college days. Together, we voyaged across unchartered seas, saw new horizons , nurtured new hopes and explored the labyrinths of the education maze emerging victorious . The time spent in the corridors of knowledge was sacred and sacrosanct and more valuable than the graduation degree , was the friendship which is a prized possession!

  School , our second home, frothing with bubbles of innocence , days of fun and frolic, learning the first lessons of life , fresh and presumptuous among the affable lot, is a bosom buddy with whom I learnt to pedal, to swim, to sing, to dance, to play and to treasure hunt. A sidekick who is akin to a thrilling trophy adorning and embellishing the showcase of camaraderie.
These are classic examples of  a win-win situation  for all, there are no losers and hence no regrets or heartburns. A connect that breaks all shackles of greed, desire for power and insatiability. Vendetta, hatred , disappointments, voids, challenges have no place in this spectacular win. It leaves the players contented ,gratified and appeased. The delightful years of donning different roles of spouse, friend, peer is a master catch that prevails over all trophies, medals, cups, scrolls, badges, awards and accolades! All of us are winners, always first in the race of life , reaping rich rewards and dividends.